The meaning of Dig It by Skinny Puppy

Skinny Puppy is a Canadian industrial music group known for their dark, atmospheric soundscapes and thought-provoking lyrics. Their 2013 album "Wolves" features the song "Dig It", which delves into themes of technology addiction, societal conformity, and the blurring of lines between reality and virtual reality.

The song's title, "Dig It", is a play on words that references both the physical act of digging and the idea of getting to the root or core of something. The lyrics are delivered in a hazy, atmospheric tone, with vocalist Ogre's distinctive vocals weaving in and out of distorted beats and found sounds. The song's chorus, featuring the repetition of the phrase "dig it", becomes a mantra-like incantation that draws the listener in.

Through "Dig It", Skinny Puppy critiques the modern world's obsession with technology and social media. The lyrics touch on the idea that people are so focused on their virtual selves that they forget to live in the real world. The song also touches on the theme of conformity, suggesting that individuals are pressured into fitting certain molds or expectations rather than being true to themselves.

Musically, "Dig It" is a standout track from the album, featuring a haunting melody and a driving beat that draws the listener in. The song's atmosphere is dark and foreboding, with distorted synths and crushing guitars creating a sense of tension and unease. Overall, "Dig It" is a thought-provoking and sonically compelling addition to Skinny Puppy's discography.