Behind the Facade: A Masked Rebellion | Through Being Cool | Devo

Through Being Cool is a song by American new wave rock band Devo, released in 1984 as part of their album Shout!. The song's lyrics are often interpreted as a commentary on the superficiality and pretentiousness of the punk rock scene at the time.

The song's title itself is a play on words, using the phrase "through being cool" to describe the process of becoming popular or well-liked. The lyrics suggest that those who achieve success through their appearance or charm are not necessarily authentic or genuine individuals. Devo's lead singer and principal songwriter Mark Mothersbaugh has stated in interviews that the song was inspired by his own experiences with people who seemed to care more about their image than their music.

The chorus of Through Being Cool features the repetitive phrase "Devo, Devo, through being cool," which is often seen as a tongue-in-cheek commentary on the band's own perceived coolness. The lyrics also touch on themes of conformity and rebellion, with Mothersbaugh singing about the dangers of trying to fit in with the crowd.

Musically, Through Being Cool features Devo's signature blend of punk energy, new wave synths, and quirky guitar work. The song has become a fan favorite and is often included on lists of the best Devo songs.

Despite its seemingly straightforward message, Through Being Cool has been interpreted by some as a critique of the music industry and the pressures it places on artists to conform to certain expectations. Others see it simply as a humorous takedown of pretentiousness in general. Regardless of interpretation, the song remains a classic of the early 1980s new wave scene and a staple of Devo's live shows.